Länk - Människor triggar mer på stora osannolika vinster än på små, mer troliga
But, when choosing a top-line prize, think BIG - even if the odds are lower, people will respond better if there are more zeros at the end of the number. Possible approaches could be to concentrate prize money in one prize, to use a playoff system with the possibility that no prize will be awarded (in essence the hole in one strategy), or to participate in a joint promotion with other companies to increase the prize budget.
Läs mer: Neuromarketing » Contest Marketing: Beating the Odds